Transition Curves aka the Hype Cycle aka Entrepreneurial Roller Coaster
Transition curves are everywhere! And I'm back to making videos after 5+ months of studying software development at Prime Digital Academy, and so this roller coaster image is top of mind. Especially because earlier this year I collaborated with author John Wessinger to produce several promo videos for his new book "Ride the Wave: How to Embrace Change and Create a Powerful New Relationship with Risk".
So aqui esta my quick thoughts on transition curves:
What resonates? And maybe more importantly, what doesn't?
How would you evolve this "High Frequency Episodic Marketing" communication format to create more value and engagement for entrepreneurs?
Let me know in the comments, and I look forward to engaging more with you all now that I am back in the nice autonomous world of project work!